Bienestar: /bjenesˈtaɾ/
Bienestar, meaning wellbeing in Spanish, is at the heart of Bienestar Strategies. It reflects our commitment to strengthening the systems and organizations that make community wellbeing possible.
Bienestar Strategies partners with organizations to understand the broader health needs and challenges of the communities they serve. We dig deep to identify and address root causes, and design programs and evidence-based initiatives focused on prevention, health promotion, and systemic change. Equity and justice guide our approach, and we prioritize collaboration, feedback, evaluation, and innovation in every engagement.
Leadership
Lisa Maldonado – Principal
Lisa Maldonado is Principal and Founder of Bienestar Strategies, bringing over 20 years of leadership in public health, nonprofit management, and healthcare operations. She co-founded and served as Executive Director of the Reproductive Health Access Project, a national nonprofit dedicated to expanding and protecting access to reproductive health care. Lisa has led large-scale family planning programs in Latin America and Africa and worked across large hospital systems and community health center networks, overseeing primary care, adolescent health, and family planning services to expand access and improve health outcomes for women and adolescents.
She is an active board member, a frequent presenter at public health and reproductive health conferences, and has been published in scholarly journals. Lisa holds a Master’s in Economics from the University of Michigan and a Master’s in Public Health from Columbia University.
Check out Lisa’s LinkedIn profile.